Brand Identity

FIBA’s identity program is managed centrally and covers not only the FIBA corporate identity but also all FIBA Events globally, continent by continent.

Each identity portfolio is developed and rolled out in terms of event branding concepts and venue dressing solutions by the FIBA HQ Marketing Team with the support of professional creative agencies.

FIBA’s main objective is to bring each continent and championship closer and closer in terms of identity, in order to reach consistency and ensure one single tone of voice and one unified language, whilst still maintaining the local flavor of the respective host, event by event.

Our Intellectual Property Programme for FIBA and its’ events is also managed centrally and this includes all trademark and design registration such as logos, word marks, taglines, mascots as well as any secondary graphic elements.

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