.basketball digital identity
Following a 5-year effort, FIBA and Roar (now Roar.Basketball LLC) were successful in winning the rights to the .basketball TLD and are now providing National Federations and key stakeholders with a trusted domain space that delivers multiple benefits to the sport. FIBA also give National Federations the opportunity to build a basketball community in their country and generate revenue
.basketball is perfect for basketball's digital community. It cannot be surpassed and there is no alternative domain extension, word or abbreviation that better represent the sport. It will allow Basketball to establish a strong, cohesive and consistent Digital Identity on the Internet.
With it, basketball’s stakeholders can have a trusted and secure domain space - consistent with industry standard service levels - which makes it possible to:
- Accelerate the promotion of basketball and stakeholder brands in a controlled environment;
- Promote the sport and unify the global community online under a common banner;
- Make sure the rights of privileged basketball stakeholders are preserved;
- Link all participants via a specific identity and create a recognizable digital space for all basketball-related activities online.
Frequently asked questions:
What is .basketball?
It’s a Top Level Domain – equivalent in internet terms to a .com, .net or .org
It’s the official, exclusive and universal internet domain name for the sport of Basketball
Why was .basketball secured and what are the benefits?
.basketball is clear, specific and directly relevant to the sport of Basketball. The domain cannot be surpassed. There is no alternative domain extension, no word or abbreviation that better represents Basketball than .basketball
.basketball is for Basketball’s digital community. The .basketball domain provides the opportunity to link and unify the global Basketball family whilst carving out an exclusive territory on the internet. With vast volumes of diverse content propagating the internet daily, .basketball clearly defines, segments and promotes the sport of Basketball, its global community and all its content – this is immensely valuable now and will become even more so in time.
.basketball protects rightful Basketball stakeholders. The .basketball registry serves the Basketball community first and foremost and rightful stakeholders are encouraged to secure and use their choice(s) of names under the .basketball Unlike domain extensions such as .com, .net and .org, policies have been put in place to deter and restrict the entry of domain name speculators or opportunists with no affiliation to Basketball. This level of curation brings integrity and protection, and adds substantial value to all .basketball domain investments.
.basketball will maximise Search Engine Optimisation. Relevancy drives the effectiveness of search and there is no stronger relevancy to Basketball than .basketball. Transitioning to .basketball is easy, has little detriment upon current search results as FIBA has proven, and will in fact enhance rankings over time.
FIBA’s .basketball transition
In addition to switching their organisational URL, FIBA has implemented .basketball across all major assets including www.worldcup.basketball, www.championsleague.basketball, www.eurobasket.basketball, www.3x3.basketball etc.
For FIBA, relevancy, specificity and leadership were key drivers behind their adoption and commitment to .basketball. As one of few major international sporting bodies to control its own TLD, FIBA can offer .basketball to its global family. This roll out has commenced with FIBA’s 213 Member Associations being given exclusive access to .basketball via the National Names Package.
What is the .basketball National Names Package?
FIBA and Roar have created a “National Names Package” that is available to every FIBA Member Association. The package includes each country’s full name (e.g www.Australia.basketball), the 3-letter country code (e.g www.USA.basketball), the 2-letter country code (e.g www.NZ.basketball), the name of the national men’s team (e.g www.tallblacks.basketball) and national women’s team (e.g www.opals.basketball).
Roar will assist Member Associations to implement and maximise their chosen names from each package with FIBA covering the cost of those names for the first year. The annual renewal price of each standard name from the National Names Package will be USD$50 thereafter.
Web Hosting & Email Packages
In addition to .basketball domain names, Roar has negotiated a range of web building, web hosting and email packages that are scalable to any requirements. Member Associations are encouraged to review these packages and compare them against those of current providers. Roar packages are cost effective and available exclusively to the Basketball family.
For full details of packages and pricing go to www.roar.basketball
How does a National Federation transition to a new .basketball domain name?
The process is simple, straight forward and seamless!
Old domain addresses remain in existence for a limited time and simply re-point to the new .basketball addresses. Existing websites remain in exactly the same place, there is no change to website appearance and/or content. Over time, old URLs become redundant and can be phased out.
There is no need to change out business cards, letterheads or other stationery as old URLs and email addresses will still operate by re-pointing to new .basketball addresses. When stationery stocks have been depleted, re-prints can carry the new .basketball URLs and email addresses.
How can National Federations access their National Name Packages?
Email your Natinal Federation’s contact details (and the relevant contact person) to NNP@roar.basketball and email@example.com and a representative will be in touch to get you transitioned and under way.
National Federations and their own Basketball communities
Once a National Federation has selected and adopted .basketball for its own organisation it has the ability to offer the .basketball extension to its own Basketball community and derive a revenue stream from sales.
This is facilitated through the creation of a dedicated web portal that is prepared and skinned specifically for each National Federation. A unique access code will be generated for the National Federation to distribute to its community. Sales via the portal and access code can be tracked and a portion of revenues generated will be shared with the respective Federation.
New Zealand Basketball (www.NZ.basketball) has adopted .basketball across its organisation and properties. Their transition has been smooth, seamless and very well received. New Zealand Basketball is now about to launch the domain to their broader Basketball community.
The New Zealand example has been documented as a case study that will be made available to other National Federations.