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FIBA team up with GoDaddy and offer .basketball domain name to all
MIES (Switzerland) - The world basketball governing body, FIBA, is now offering a new way to bring the sport's online community together with the .basketball domain name now being accessible to the general public.
FIBA and Roar.Basketball LLC has joined forces with GoDaddy Registry, commencing a new partnership to further grow the .basketball domain. GoDaddy Registry is one of the world's most recognizable brands in the domain namespace, and this partnership brings together a dynamic mix of skills and world-leading expertise in sports administration, sports marketing and digital innovation that will enhance the digital identity of all basketball stakeholders worldwide.
The global basketball community has a unique opportunity to unify online under a common banner, by owning a .basketball domain. Whether a regional association, league, club, player, coach, agent or referee, a .basketball domain will help build a strong and authentic brand in the basketball world.
Teaming up with Roar.Basketball LLC, FIBA adopted the new .basketball Top Level Domain (TLD) four years ago, switching from FIBA.com to FIBA.basketball. This was an innovative and very successful move, especially from a brand and digital marketing perspective.
Over the last three years, FIBA has worked to provide the basketball family exclusive access to the .basketball domain, prioritizing National Federations. Many basketball organizations have secured their names and now enjoy the benefits of improved search results and traffic, global alignment and clearer domain names.
Among those federations who have cut through the clutter of a crowded internet and provided clarity with their domain names are Argentina (from cabb.com.ar to argentina.basketball), Australia (from boomers.com.au to australia.basketball), Czech Republic (from cbf.cz to cz.basketball) and Egypt (from ebbfed.com to egypt.basketball) just to name a few.
FIBA (fiba.basketball) - the world governing body for basketball, is an independent association formed by 212 National Basketball Federations throughout the world. It is recognized as the sole competent authority in basketball by the International Olympic Committee (IOC).
For further information about FIBA, visit fiba.basketball or follow FIBA on facebook.com/fiba, twitter.com/fiba, instagram.com/fiba and youtube.com/fiba.
About GoDaddy Registry
GoDaddy Registry is a world-leading provider of domain name registry services. GoDaddy Registry power the security, stability and resilience of more than 200 of the world's most recognized TLDs.
From back-end technical services, to policy and operational support, to award-winning domain marketing, sales and strategic planning – the GoDaddy Registry bespoke, integrated registry solutions deliver measurable, sustainable results for their clients – and the billions of internet users they serve. Click here to learn more about GoDaddy Registry.
About Roar.Basketball LLC
ROAR.Basketball LLC is a subsidiary of ROAR Domains LLC, a US based sports/tech company.
Founded by former professional footballer Ryan Nelsen and sports business specialist Hamish Miller, ROAR Domains successfully secured the .basketball and .rugby Top Level Domain (TLD) Registries in partnership with respective world governing bodies FIBA and World Rugby.
As one of only two major global sports to have control over its specific TLD, ROAR is committed to a "community first" approach for basketball that unifies, protects and enhances the online presence of all basketball stakeholders around the world and creates a digital legacy for the sport.