FIBA's global partnership program brings the perfect opportunity for brands to become associated with international basketball. We’re very proud of our Global Partner family and are continuously working to welcome new brands on board that share the common values and passion for basketball.

If you are a brand interested in finding out more about the opportunities available, please contact us at

Our global partner program is the basis of long-term partnerships with our FIBA partners, whose global market rights cross all FIBA competitions, granting them worldwide rights based on product category exclusivity.

In August 2022 Google became FIBA's first-ever Global Partner of Women's Basketball and the FIBA Women's Basketball World Cup. The partnership starts with the FIBA Women's Basketball World Cup 2022 in Sydney, Australia on September 22.