GENEVA (FIBA) – SPORTFIVE will assist FIBA (Fédération Internationale de Basketball) in the sale of media rights throughout Asia (excluding Japan and the Middle East) for the FIBA World Championships and FIBA Asia Championships from 2009 until 2011.

In addition, SPORTFIVE will also assist FIBA with the sale of marketing rights across Asia (excluding Japan) for the FIBA Asia Championships from 2007 until 2011. SPORTFIVE, on behalf of FIBA, will also offer worldwide sponsorships to Asian-based companies.

The FIBA Asia Championships are the continental qualifying tournaments for the FIBA World Championships and the Olympic Games.

"FIBA is delighted to have SPORTFIVE on board, as one of the world’s leading sports marketing companies", declared FIBA’s Secretary General Patrick Baumann. "We are confident that SPORTFIVE’s commitment will further strengthen FIBA’s long-term objectives for basketball."

SPORTFIVE is very pleased about its collaboration with FIBA for the Asian market. SPORTFIVE’s offices in Kuala Lumpur and Singapore are in an ideal position to successfully manage a professional and wide-ranging sales process for FIBA.

About FIBA
FIBA, the world governing body for basketball, is an independent association formed by 213 National Federations of basketball throughout the world. It is recognised as the sole competent authority in basketball by the International Olympic Committee (IOC). The main events are the FIBA World Championships for Men and Women held every four years, the World Olympic Qualifying Tournaments held in the Olympic years, and the various FIBA Zone Continental events such as the FIBA Asia Championship held every two years. The 2010 FIBA World Championship will be played in Turkey.

About SPORTFIVE
Europe’s leading sports marketing group SPORTFIVE covers the entire spectrum of sports rights marketing, from the worldwide TV rights trading to stadium advertising, shirt sponsorships, hospitality programs and stadium development. In all, the group markets more than 30 national football associations and over 270 international clubs. SPORTFIVE is the marketer of the TV rights to UEFA EURO 2008™ among others in Europe and Asia. In addition to its core business – football - SPORTFIVE also does business in other international sports like basketball, handball and rugby.

FIBA