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31 August
15 September, 2019
29/03/2019
Press Release
to read

Domestic sponsorship of China 2019 gains momentum as Venucia cars and Hi-Tiger energy drinks sign up

Main photo: Mr. Ma Lei, Venucia General Manager, and Mr. Horacio Muratore, FIBA President. 

MIES (Switzerland) - Chinese car brand Venucia and energy drink Hi-Tiger have  become respectively the latest Event Partner and Event Sponsor of the FIBA Basketball World Cup 2019 taking place in China from August 31-September 15.

Venucia is part of the Dongfeng Motor Group, one of China's main and traditional car manufacturers. The brand is young, vibrant and rapidly gaining ground in the Chinese automotive industry.

Serving as the exclusive official car supplier of the first-ever 32-team World Cup - and also supporting host team China - represents a unique experience for the company as a partner at a leading international sport event.

Hi-Tiger (or Le Hu in Chinese) is part of the Dali Group which was established in 1989 and counts food and beverage as its two pillars. The company sets out to provide quality and healthy diet to consumers. Hi-Tiger stands for the vitality and positive attitude of the young generation, a key demography as part of FIBA's objective of leaving a lasting legacy in China following the conclusion the World Cup.


Mr. Zhuang Weiqiang, Dali Group Executive Vice President, and Mr. Frank Leenders, FIBA Media and Marketing Services (FMMS) Director General .

Frank Leenders, Director General of FIBA Media and Marketing Services (FMMS), said: "We're extremely pleased to welcome Venucia and Hi-Tiger to the FIBA Basketball World Cup 2019 family. Both companies will very actively include the World Cup in their communications over the next months, both above and below the line.

"Venucia has chosen to support the world of basketball and we look forward to working with the brand to showcase the highest standard car model service across the eight World Cup host cities.

"In Hi-Tiger, we're confident we've found a high-quality energy drink to match the high-quality basketball that will be on full display throughout the World Cup.

"Being part of the 18th and biggest edition of FIBA's flagship competition to date - and the first hosted by China - will boost these brands' positions on the Chinese market while also enabling them to benefit greatly from the World Cup's high profile, global exposure and huge following."

The agreements were brokered by Infront China, which is mandated with the management of domestic sponsorship agreements for the FIBA Basketball World Cup 2019.

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About FIBA
FIBA (fiba.basketball) - the world governing body for basketball - is an independent association formed by 213 National Basketball Federations throughout the world. It is recognized as the sole competent authority in basketball by the International Olympic Committee (IOC).

For further information about FIBA, visit fiba.basketball or follow FIBA on facebook.com/fiba, twitter.com/fiba, instagram.com/fiba and youtube.com/fiba.