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31 August
15 September, 2019
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2019 FIBA Basketball World Cup bids - China's vision and concept

MIES (2019 FIBA Basketball World Cup) - On Friday 7 August, FIBA's Central Board will decide and announce who of the People's Republic of China or the Republic of the Philippines will host the 2019 FIBA Basketball World Cup.

In the lead-up to the decision, FIBA.com takes a closer look at the proposals made by both countries, focusing on four key areas:
1. Vision and concept
2. Experience in hosting events
3. Basketball history
4. Cities and venues

Here, the Chinese Basketball Association (CBA) provides information about the vision and concept behind its bid.

China 2019 - More than ever
With more matches and more host cities in 2019, the FIBA Basketball World Cup will be the biggest ever. To fully achieve this potential, the FIBA Basketball World Cup deserves the biggest stage ever.

The People's Republic of China and the Chinese Basketball Association will offer just that: a basketball crazed nation, packed venues and passionate crowds, a truly unique promotional platform for the game, for the event, and for FIBA. The strength of one of the largest markets in the world, for the all-around benefit of Basketball. Bringing more World Cup than ever, in a place with a potential for more promotion than ever is the guarantee of more Basketball than ever.

More World Cup than Ever
In 2019, the FIBA World Cup will be the biggest ever. More qualification games in the years leading up to the event, more teams, more host cities, more audiences. From 2019, the FIBA Basketball World Cup will reach out to millions of fans and create inspiration for young athletes around the world. In doing so, it will capture the attention of major corporate partners across the globe.

To achieve all this potential, the new FIBA Basketball World Cup will need its biggest stage ever.

China can be that stage.

More Promotion than Ever
The new 2019 FIBA Basketball World Cup in China offers the largest market ever for the promotion of Basketball worldwide. Hosting the 2019 Basketball World Cup brings a unique opportunity to promote the sport on a fantastic new stage with unlimited potential, in a market of over a billion people.

As the second largest economy on the planet, China is home to some of the strongest commercial consumer brands in the world. With direct access to a wealth of corporate partners China 2019 will ensure a reinforced worldwide promotion for FIBA and the sport of Basketball not only in China, but around the world.

More Basketball than Ever
Bringing the largest World Cup ever, in a place with a potential for more promotion than ever is the guarantee of more Basketball than ever: for China, and for the world.

For China, more Basketball than ever means developing sport in general and basketball in particular as one of the country’s main focus sports. The 2019 FIBA Basketball World Cup will offer China and FIBA a fantastic platform to further develop basketball in all eight host cities. Furthermore, through China’s strength and focus on promotion, it will offer a gateway to develop basketball throughout the entire country and the world.

The combination of the largest Basketball event in history in one of the largest market in the world, is an opportunity to create a spectacular impact for the sport of Basketball. It is a unique chance to leverage development and marketing to create a lasting impact for the sport we love around the world.