MIES (Switzerland) – The FIBA 3x3 World Tour 2025 once again underlined its status as one of the most dynamic and globally connected sports properties, delivering exceptional results across digital, broadcast and brand performance metrics throughout the season.
World Tours, Challengers and Qualifiers, spanning 38 host cities in 22 territories, the FIBA 3x3 World Tour showcased elite 3x3 basketball action on a truly international scale, combining world-class competition with compelling digital storytelling that resonated with fans around the globe.
Unprecedented Global Distribution
The season featured pro events across Europe, Asia, the Middle East and the Americas. The FIBA 3x3 World Tour’s broadcast footprint continued to expand in 2025, with coverage reaching over 200 territories via digital platforms and linear television. This wide distribution ensured that fans across multiple regions could follow the action live and on demand. It reinforced and showcased 3x3 basketball’s growing presence across both emerging and established sports markets.
One Billion Impressions
Across the 2025 season, the FIBA 3x3 World Tour generated more than one billion digital content views and exposures across social and digital platforms, reflecting the scale at which fans around the world encountered World Tour content throughout the year.
Combined with broadcast distribution across more than 200 territories, the FIBA 3x3 World Tour continued to reach audiences well beyond host cities, reinforcing its global visibility across both established and emerging markets.
Throughout the season, digital content focused on highlighting the speed, intensity and urban identity of 3x3 basketball, with an emphasis on short-form, platform-native storytelling designed to meet fans where they consume content most. Short-form video formats played a central role in showcasing key moments, player highlights and event atmosphere across social platforms.
Sustained Growth
FIBA 3x3’s digital ecosystem continued to grow steadily during the FIBA 3x3 World Tour season. Across social platforms, total followers increased from 7.3 million in 2024 to 10.0 million in 2025, representing a 37% percent year-on-year growth.
This sustained growth reflects the FIBA 3x3 World Tour’s ability not only to attract new audiences, but also to convert casual viewers into long-term followers through consistent storytelling, player-driven narratives and real-time engagement around events.
Scale and Consistency
Hosting events across 22 territories underlined the scale of the 2025 season. Each stop offered a unique cultural backdrop while maintaining the distinctive look, feel and energy that define the season.
From city centers to purpose-built urban venues, the FIBA 3x3 World Tour events continued to deliver premium live experiences for fans on-site while translating that atmosphere effectively to digital and broadcast audiences worldwide.
Elevating the World’s Best
Beyond the numbers, the World Tour remained the pinnacle of professional 3x3 basketball competition. It brought together the world’s top teams and players across a full season of elite-level action. The combination of intense rivalries, dramatic finishes and standout individual performances fueled both on-court excitement and off-court engagement.
Building Global Momentum
The continued success of the FIBA 3x3 World Tour 2025 reinforces the sport’s position as one of the most engaging and accessible formats in global basketball. The FIBA 3x3 World Tour continues to serve as a powerful engine for the sport’s global expansion.
As 3x3 basketball looks ahead to future seasons and the continued build-up toward the Los Angeles 2028 Olympic Games, the 3x3 World Tour’s strong performance across digital, broadcast and brand metrics provides a solid foundation for continued global visibility, fan engagement and storytelling evolution.
With one billion impressions, expanding broadcast reach and a growing global fanbase in 2025, the FIBA 3x3 World Tour has once again proven that the half-court game is thriving on the world stage, both on and off the court.
FIBA