MIES (Switzerland) - The FIBA 3x3 Europe Cup 2025 proved once again that the game is more than just what happens on the court. It's also a global digital spectacle. This year’s edition captivated fans across platforms, producing staggering social media numbers that confirm 3x3’s status as one of the fastest-growing sports worldwide.
Millions Reached, Millions Engaged
The Europe Cup generated 37.6 million impressions, alongside an astonishing 40 million video views across FIBA 3x3’s digital and social channels. Fans weren’t just watching. They were interacting, with more than 3.1 million engagements recorded during the competition.
These figures highlight how 3x3 continues to connect with new generations of fans. They not only follow the action but also share, comment and create around it, amplifying the event’s impact far beyond the arena.
Europe Leads the Way
From highlight reels and behind-the-scenes moments to buzzer-beaters and celebrations, content from the Europe Cup became a staple on feeds across the globe. The event showcased the unique flavor of 3x3, which is fast-paced, urban and made for digital consumption. This has cemented Europe’s role as a key stage for the sport’s continued expansion.
Building on Global Momentum
The success of the Europe Cup comes on the heels of other major FIBA 3x3 events that have broken records worldwide, underscoring the unstoppable rise of the game. With numbers like these, 3x3 continues to show its power to inspire, engage and entertain millions in real time, whether on or off the court.
FIBA