LAUSANNE (Switzerland) - The FIBA U19 Basketball World Cup 2025 in Lausanne, Switzerland proved to be an unforgettable event and is being widely recognized as the most successful edition in history after capturing the imagination of fans like never before. Highlighting the global growth of the sport and its ever increasing popularity, the competition was the most followed FIBA youth event ever - setting record numbers for engagement across all FIBA digital platforms. The 2025 edition threw up some breath taking games and performances. It culminated in TISSOT Most Valuable Player AJ Dybantsa taking USA to a record ninth title as they outlasted Germany 109-76 in front of 7,234 fans inside the Lausanne Arena.
The showpiece event delivered stunning engagement numbers right across the entire social media landscape, with website metrics also delivering all-time highs.
Fans connected in huge numbers as they enjoyed FIBA's extensive and diverse coverage of an event that once again provided a global platform for some of the best young talents on the planet to showcase their skills. - Across all of FIBA's social media platforms, there were more than 410 million impressions, a number that surged skywards from the 250 million recorded at the 2023 edition. - There were also a total of 13.3 million engagements, which was an eye-popping increase when compared to the 4 million engagements two years ago.
- It was a similar story for video views, which experienced a staggering surge from 43 million in 2023 to 170 million at this year's showpiece.
- The number of social media followers also increased 112 percent from the previous edition and has reached 201,000.
- Fans engaged 23 percent more with the website compared to the previous edition, passing an impressive milestone in generating 1.1 million sessions.
- With a similar increase in users of 22 percent to 418,000, they tapped into the content provided in unprecedented numbers.
FIBA U19 Basketball World Cup 2025 followers also benefited from a technological first for a FIBA event. This came via the activation of GeniusIQ – an AI platform ensuring data and automation shapes the future of the sport. Fans were able to enjoy a new way to watch games, including on FIBA's YouTube channel, with interactive visuals, enhanced storytelling and a level of data never seen before. The record numbers for the FIBA U19 Basketball World Cup 2025 also continues the trend of the sport's goobal growth and reaching new heights as it offers audiences new ways to watch and engage. FIBA