#ProudlyWoman

#ProudlyWoman is an exciting campaign that took center stage at EuroLeague Women games across Europe almost instantly after its launch, at the start of the 2021-22 season. The campaign seeks to explore and promote the values that the league's players and clubs proudly display every time they step onto the court.

With the top female athletes from across the world represented in the competition, #ProudlyWoman looks to maximize their influence to inspire fans and communities in Europe and beyond and promote women's basketball.

Playing in the EuroLeague Women is a goal for every aspiring basketball player from around the globe, and the pursuit of this dream generates a dynamic mix of cultures and backgrounds that is unique to the competition.

#ProudlyWoman aims to showcase this wide diversity, as well as to draw upon the athletes' stories – these are the narratives that the project aspires to bring to all fans, with the hope that they get to know them and relate to them. 

The path to get to the elite level and into a competition like the EuroLeague Women is often long and difficult.

Some players have only recently landed there, such as the dynamic Slovenian guard Zala Friskovec or the influential Italian forward Elisa Penna. Meanwhile, others – such as the EuroLeague Women all-time assists leader Laia Palau – have become synonymous with the competition.

Part of the project consists in exploring how young players can be inspired by their stories and how that bridge between generations is developing.

Perhaps most importantly, #ProudlyWoman shines a spotlight on the amazing EuroLeague Women athletes to show that, in addition to their exceptional talent on the floor, they have many layers to their life and respective personalities.

What are they most interested in and what do they care about?

What makes them tick?

And what legacy do they want to leave behind - on and off the court?

In this journey, the #ProudlyWoman campaign features prominently across the EuroLeague Women social media channels, as well as the official website and the app throughout the 2021-22 edition of the competition and beyond, giving the protagonists of the league a bigger platform than ever before.