Planet League and FIBA Foundation launch the first-ever Basketball For Good Cup

MIES (Switzerland) - The FIBA Foundation and Planet League are working together to address sustainability issues that surround us by creating the Basketball For Good Cup.

A seminar was hosted by both entities on June 15th, where the European Youth Leaders were taught the objectives and purpose of the Basketball For Good Cup. This workshop served as a catalyst for change, to launch the project.

The Cup is a seven-week climate action tournament commencing on June 30th. It will engage the Foundation’s Youth Leaders during the summer and run through the European Youth Championships held in each of their respective countries.

The aim behind the creation of this cup is to demonstrate the potential of engaging basketball supporters in sustainable living through the platform using the power of competition. It aims to see the power and universal language of basketball to unite people to address ecological challenges.

Youth Leaders will participate themselves, taking green actions to accumulate green points and climb a league table, whilst also engaging the participants of the events across Europe in joining, taking action, and scoring points too.

Actions include things that can be done during the European Youth Championship events, but also beyond them into everyday lives, and range across areas like travel, food, energy, waste, outdoors, and more. Participants upload a photo of them taking the green action to the platform, available at basketballforgoodcup.com, to score points and climb the league table, with prizes up for grabs!

"We are very happy to work with Planet League to further accompany and motivate the Youth Leaders along their journey of creating social impact in their respective countries. We see this journey continuing beyond this summer and working collaboratively to ensure sustainable Basketball For Good projects," expressed FIBA Foundation Senior Manager, Theren Bullock Jr. 

Tom Gribbin, CEO of Planet League said, “We’re really excited to launch this innovative campaign with the FIBA Foundation and a group of inspiring Youth Leaders. Their passion for basketball, and its power for good, will serve as a shining light of what can be achieved when the sport comes together to tackle important issues, we can’t wait to see the impact they have across the European Youth Championships”.

Prizes include Molten basketballs and the chance to become a judge during the next FIBA Photo Contest.

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The FIBA Foundation is the social and legacy arm of FIBA that addresses the role of sports and particularly basketball in society, preserving and promoting basketball’s values and its cultural heritage.

The FIBA Foundation believes that basketball has the power to empower, educate and inspire youth and facilitates this by implementing Basketball For Good projects around the world.

FIBA