Impressions, video views and fans - FIBA soars to new digital heights in 2018
2018 witnessed the continued high engagement of fans with FIBA's digital platforms and its leading international events, in particular the World Cup 2019 Qualifiers and the Women's World Cup.
MIES (Switzerland) - 2018 witnessed the continued high engagement of fans with FIBA's digital platforms and its leading international events, in particular the FIBA Basketball World Cup 2019 Qualifiers and the FIBA Women's Basketball World Cup 2018.
A record number of 10 billion impressions was reached across all of FIBA's Social Media platforms, a massive 7.5 billion increase on 2017. A lot of this was achieved thanks to #ThisIsMyHouse, the dedicated World Cup Qualifiers campaign, which reached more than 1 billion fans in total.
Overall, 1.9 billion video views were registered across all digital platforms last year, with the unveiling of Kobe Bryant as a FIBA Basketball World Cup 2019 global ambassador accounting for more than 700 million views. For comparison, the total number of video views in 2017 amounted to 643 millions.
In 2018, FIBA's continued commitment to live streaming games on YouTube.com/FIBA paid off handsomely with more than 60 million video views, an increase of 48 percent on the previous year.
The growth of followers on FIBA's Social Media channels increased hugely in 2018, with 8 million more fans than in 2017. The total number of followers across FIBA's accounts on Facebook, Weibo, Instagram, Twitter, YouTube, WeChat and LinkedIn now stands at 21 million.
These impressive figures are part of the reason why FIBA ranks third in the list of most followed Olympic Sports Federations, according to a report issued on Monday by Burson Cohn & Wolfe Sports Practice.
Thanks to an extensive coverage achieved through 89 event websites in 16 languages, more than 3,000 games were covered last year.
FIBA's four apps - covering the FIBA Basketball World Cup 2019 Qualifiers, FIBA Women's Basketball World Cup 2018, Basketball Champions League and EuroLeague Women - all received high praise from fans with a 4.4 rating (out of 5) overall, while also achieving high consumption of more than 9 screens and 10 minutes per session.
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