MIES (Switzerland) - FIBA is thrilled to announce an exciting new partnership with premium Swiss sportswear brand FOURTEEN to serve as the official apparel supplier for all FIBA’s 3x3 basketball global events.
Launching for the 2026 season, the innovative collaboration will see players kitted out in world class specific 3x3 basketball apparel that perfectly reflects the fast-paced action and urban culture, balanced with the FOURTEEN brand’s renowned Italian style.
This partnership represents a truly innovative step, driven by a shared ambition to co-create apparel that is specifically designed and tailor-made for 3x3 basketball players. Rooted in the sport’s outdoor arenas, its urban identity, and its fast pace, the collaboration ensures the new gear is purpose-built for elite 3x3 basketball: light, responsive, and engineered for peak performance in the dynamic, high-speed environments where the game thrives.
Built on a foundation of Swiss precision, FOURTEEN apparel utilizes cutting-edge technology and the highest quality materials to ensure optimal performance and comfort for players competing at the elite level.
The rapidly expanding brand is already trusted by leading organizations around the world, including the Fédération Camerounaise de Football (FECAFOOT), Swiss Basketball Federation, runners-up at the FIBA 3x3 World Cup 2025, Swiss Tennis Federation, Czech Tennis Federation, as well as several basketball academies and an increasing number of elite clubs and international events.
To celebrate and mark the launch of the innovative partnership, FIBA will also work closely with FOURTEEN on a range of limited-edition 3x3 basketball apparel that will be presented directly to players.
FIBA 3x3 Managing Director, Alex Sanchez commented: “We are excited to be partnering with a company like FOURTEEN, since there’s a naturally strong synergy with FIBA 3x3 competitions and players.
“We’re also thrilled to be collaborating with a brand that shares our commitment to innovation and excellence, as we launch a new era of premium apparel for FIBA’s 3x3 basketball players worldwide.”
CEO & Founder of FOURTEEN, Andrea Picciau, added: "This partnership with FIBA for 3x3 basketball marks a true milestone for FOURTEEN and highlights our commitment to high-performance sport.”
"Partnering on a game defined by speed, style, and attitude gives us the opportunity to bring our unique blend of Swiss precision and Italian style to support these exceptional 3x3 athletes in their push to new heights."
About FIBA 3x3 Exciting, urban and innovative, 3x3 is inspired by several forms of streetball played worldwide and is considered the world’s number one urban team sport. Steered by FIBA, games see two teams of three players face off on a basketball half-court. It was played successfully for the first time in international competition at the 2010 Youth Olympic Games in Singapore and since then has benefited from the launch of a yearly professional circuit for men and women (World Tour and Women’s Series respectively) and national-team competitions. 3x3 made its Olympic debut at the Tokyo 2020 Games. For further information about 3x3, visit fiba3x3.basketball, FIBA 3x3 accounts on Douyin, Facebook, Instagram, Sina Weibo, Tencent, TikTok, Twitch, Twitter, Youku and YouTube or contact 3x3@fiba.basketball.
About FOURTEEN
FOURTEEN is a premium Swiss sportswear brand established in 2011 in Geneva. Our mission is to design, produce, and distribute high-performance apparel and accessories that embody Swiss precision and Italian style. Each piece is made with a relentless commitment to quality, comfort, and innovation, empowering athletes and sports enthusiasts worldwide. As our global presence continues to expand, we remain dedicated to supporting those who challenge limits and pursue greatness, guided by the core values that define our identity.
For more information, visit 14Fourteen.com , Fourteen accounts on Facebook and Instagram