FIBA – Giant Get-Together campaign revealed

ISTANBUL (2010 FIBA World Championship) – The ‘Giant Get-Together’ World Championship promotional campaign was revealed to the media during a press conference in Istanbul on Thursday.

With 14 of the world’s biggest stars involved, the campaign features giants of the international game towering above some of Turkey’s most famous landmarks.

Picture a gargantuan Bryant dribbling above the Bosphorus as wreaks havoc on the Galata Bridge, a titanic Hedo Turkoglu shaping up for a shot beside Ankara's famous Atakule Tower, Pau Gasol hunched over Izmir’s clock tower or even Tony Parker standing like a colossus in a seaside bay off the coast of Turkey.

That is what you will see in newspapers, magazines, on billboards and on television screens in the lead up to the World Championship.

The list of supersized stars who will be seen dwarfing the country’s historic sites, urban landscapes and natural wonders also includes the likes of Joel Anthony, Carlos Arroyo, Andrew Bogut, Ersan Illyasova, Yi Jianlian, Andrei Kirilenko, Dirk Nowitzki, Mehmet Okur, Luis Scola and Anderson Varejao.

The campaign - the result of collaboration between the Turkish Basketball Federation / 2010 LOC, Los Angeles based design and entertainment company Iconisus and FIBA - took a year to produce and will be rolled out in 14 languages.

Check out the ‘Giant Get-Together’ gallery and discover how the campaign was made in our ‘Making Of’ section.

View the videos l View the gallery l View the making of

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