MIES (Switzerland) - FIBA today has announced an exciting new partnership with beIN SPORTS, securing exclusive linear broadcast rights for the 2025 and 2026 FIBA 3x3 events across the United States of America and Canada.
This agreement confirms beIN SPORTS as the go-to destination in North America for 3x3 basketball, the most thrilling urban team sport in the world. It will give fans across North America more ways than ever to experience the fast-paced energy and entertainment of FIBA 3x3 competitions.
“This partnership is another important step in our mission to grow 3x3 basketball worldwide,” said FIBA 3x3 Managing Director Alex Sanchez. “beIN SPORTS shares our vision to showcase the unique excitement of 3x3 to new audiences. Together, we will bring the energetic, fast-paced action of 3x3 basketball to millions of new fans across North America.”
“With its compelling mix of raw athleticism, cultural vibrancy, and fast-paced gameplay, FIBA 3x3 basketball is the future of urban sports entertainment,” said Antonio Briceño, Managing Director of beIN SPORTS North America. “We’re thrilled to bring this spectacular global property to audiences across the U.S. and Canada.”
The deal covers year-round coverage of FIBA 3x3’s flagship events, including the FIBA 3x3 World Cup — the highest-level national team 3x3 competition — the FIBA 3x3 World Tour, which brings the discipline to the heart of popular cities around the globe, and a range of age-group and continental tournaments such as the U23 World Cup and Zone Cups.
Fans can find full coverage details on beINSPORTS.com and follow FIBA 3x3 on social media for all the latest updates, highlights, and exclusive content.