MIES (Switzerland) - The FIBA 3x3 Women’s Series 2025 once again proved its growing global appeal, drawing millions of fans online and setting new benchmarks across social media. With stronger engagement and broader reach, the Women’s Series continues to be one of the most dynamic and fast-rising properties in international basketball.
Record-Breaking Women’s Series Final
The FIBA 3x3 Women’s Series Final 2025 delivered spectacular numbers, building on last year’s success. The event in Shanghai generated:
5.1 million views (up from 4.5M in 2024 | + 13%)
13.5 million impressions (more than double from 2024 | + 141%)
1.1 million engagements (more than five-fold increase from 2024 | +450%)
These results showcase how fans around the world are not only tuning in. They are also interacting, sharing and celebrating the stars of women’s 3x3 basketball like never before.
The FIBA 3x3 Redwings Women's Series Final 2025 marked the first year of a 4-year collaboration with Redwings, who will organize the Women's Series Final until 2028. The 3x3 Women's Series 2025 featured a partnership with ELLE. Under the campaign slogan “Her Wings, Her Wins,” the collaboration bridged the worlds of sport and fashion, highlighting the unique energy of 3x3 basketball’s street culture while celebrating the confidence and individuality of its female stars.
Seven standout players took part in the campaign: Sandra Ygueravide (ESP), Marie Mane (FRA), Khulan Onolbaatar (MGL), Yujie Chen (CHN), Bei Liu (CHN), ZhiTing Zhang (CHN), and Yuting Deng (CHN). Together, they represent the diversity and global reach of women’s 3x3 basketball.
Season-Long Growth
Across its 15 total events, the 2025 WS season recorded significant jumps in key digital metrics. Each event averaged more than:
2.4 million views (up from 2.1M in 2024 | +14%)
273K+ engagements (up from 135K+ in 2024 | +102%)
5.8 million reach (up from 2.5M in 2024 | +132%)
These gains highlight the sport’s deepening connection with fans, showing that the Women’s Series continues to deliver high-quality storytelling, athletic excellence and emotional impact across digital platforms.
Connecting Audiences Worldwide
From the stunning backdrops of its host cities to the intensity of every possession, the Women’s Series 2025 captivated audiences with moments that transcended borders. The mix of thrilling competition and vibrant content, which spanned game highlights, player features and behind-the-scenes access, has fueled remarkable online growth and engagement.
Looking Ahead to a Bright 2026 Season
As the FIBA 3x3 Women’s Series continues to expand its global footprint, the gaze now turns to the 2026 season, which will serve as an important milestone on the road to the Los Angeles 2028 Olympic Games.
With record engagement, passionate fans and ever-rising stars, women’s 3x3 basketball continues to inspire, connect, and elevate the game worldwide.
FIBA