BERLIN (Germany) - As excitement continues to build ahead of the FIBA Women's Basketball World Cup 2026 in September, the sense of anticipation has been heightened further by the introduction of a Tissot countdown clock at Berlin Ostbahnhof, alongside the announcement of a historic official timepiece.
On the landmark occasion of 100 days until the big tip-off, representatives from FIBA, Tissot, FIBA Global Partner and Official Timekeeper, the German Basketball Federation (DBB) and the Berlin Senate were all on hand to mark the unveiling of the installation at the train station.
The countdown clock will be visible for over 100,000 commuters to see daily until the start of the competition on September 4, when 16 nations from around the globe will pursue the title of world champions.
The milestone was further highlighted by the unveiling of the Tissot Seastar FIBA Women's Basketball World Cup 2026 Special Edition, marking the first time the brand has created a dedicated timepiece for a women’s basketball world event. The exclusive watch celebrates both the tournament’s prestige and the continuing global rise of the women's game.
The 40mm watch draws on the familiar colors of basketball, combining a clean white face with bold orange accents. The bezel features a 24-second marking that reflects the pace of the game. It comes with interchangeable straps offering flexibility in style, with the design rounded out by a case back engraving inspired by the Berlin tournament passion wall, mirrored in the presentation box.
Those on hand at the ceremony included FIBA Central Board Member and Deputy Chair of the FIBA Players' Commission, Sonja Vasic; Tissot Marketing Vice President, Matt George; Head of Sports and Volunteering from Berlin Senate, Babette Kibele; and German Basketball Federation Event Director, Tim Ebs.
Meanwhile, reflecting the city's famous urban culture, Berlin-based artist 'Akte One' finalized the graffiti design on the countdown installation moments marking the symbolic transition from 100 to 99.
Two-time FIBA Women's EuroBasket champion and TISSOT MVP at the 2021 edition, and Olympic medalist, Sonja Vasic, commented: "The 100-day milestone is always significant for any event. It feels even more exciting this year because we will see an expanded field of 16 teams for this 2026 edition of the competition - something that reflects how women's basketball continues to surge in popularity.
"FIBA is grateful to its longstanding and trusted Global Partner Tissot for this countdown clock and also the first ever Special Edition watch for this World Cup. It will further promote the FIBA Women's Basketball World Cup, our biggest women's event, to an even wider audience."
Tissot CEO Sylvain Dolla stated: “We are proud to be a FIBA Global Partner and to provide the official timekeeping solution for the FIBA Women's Basketball World Cup 2026, placing Tissot at the heart of the competition. Everyone is looking forward to seeing the best players gathering in Berlin, and we are proud to contribute to the excitement of the game with the installation of this Tissot countdown clock.
"Women's basketball is experiencing a powerful global rise, and being part of this journey as a brand is something we deeply value."
The FIBA Women's Basketball World Cup 2026 will take place between September 4 and 13. For more information on Tickets, click here. ### About FIBA FIBA (fiba.basketball) - the world governing body for basketball - is an independent association formed by 212 National Basketball Federations throughout the world. It is recognized as the sole competent authority in basketball by the International Olympic Committee (IOC). For further information about FIBA, visit fiba.basketball or follow FIBA on facebook.com/fiba, x.com/fiba, instagram.com/fiba and youtube.com/fiba.
About Tissot Tissot (tissotwatches.com), watchmakers blending tradition and pioneering spirit since 1853. Nestled in the Swiss mountains of Le Locle, Tissot crafts watches that become the storytellers of life's voyage: it's not just the destination that matters, but the importance of the path filled with significant milestones and unforgettable memories. The brand's ambassadors, including American basketball star Damian Lillard, Italian motorcycling sensation Enea Bastianini, Slovenian cyclist Primož Roglič, and Chinese Actors Liu Yifei and Simon Gong exemplify the hours of dedication preceding one’s excellence. On a broader stage, Tissot also partners with the NBA, MotoGPTM, and the Tour de France as their Official Timekeeper. Discover Tissot’s collections: T-Touch, PRX, Le Locle. Every Swiss timepiece crafted embodies a fusion of heritage and innovation, and stands as an enduring legacy defying the constraints of time. Going beyond watchmaking and timekeeping, Tissot accompanies individuals in every moment, celebrating not only the achievements but the journey itself.