BRNO (Czechia) - The FIBA U19 Women's Basketball World Cup 2025 in Brno, Czechia proved to be a memorable and captivating event as fans engaged in higher numbers than ever before to continue fueling the rapidly growing popularity of the sport globally. A number of new highs for engagement were set across FIBA digital platforms as USA were crowned champions of an action-packed event for an 11th time - led by TISSOT Most Valuable Player, Saniyah Hall.
The flagship competition delivered some highly impressive engagement numbers spanning the entire social media spectrum, with various website metrics also reaching all-time high levels.
The multi-layered coverage and choice of platforms brought fans closer to the action, as they showed a growing appetite to see the best young ballers in the world showcasing their talent on the biggest youth stage. - Across FIBA's social media platforms, there were 3.9 million engagements and this represented a phenomenal increase of 105 percent on the 1.9 million achieved at the 2023 edition.
- There was also an outstanding acceleration in the number of video views, which experienced a significant rise from 22 million in 2023, to 35 million at this year's showpiece event.
- The eye-catching numbers for both engagements and video views were driven primarily by a strong performance on Next Gen Hoops Instagram and Facebook channels.
- Interestingly, it was the Next Gen Hoops Facebook that experienced the biggest social growth by channel, enjoying an overall uplift of 185 percent.
- Fans also flocked to the official tournament website, with page views soaring by 26 percent to 2.5 million compared to the 2023 edition.
- User also opted to spend more time than ever on the website, with the average for this metric increasing by 19 percent to almost 7 minutes.
The success of the FIBA U19 Women's Basketball World Cup follows on from the FIBA U19 Basketball World Cup 2025, which was the most followed FIBA youth event in history.
Both tournaments have served to maintain basketball's unprecedented global growth as FIBA continues to offer audiences innovative and exciting new ways to consume content and engage with the sport. FIBA