Women in Basketball
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FIBA Women's Olympic Qualifying Tournaments 2024 celebrate spectacular digital growth

MIES (Switzerland) - The ever growing popularity of the women's global game was again in evidence after the FIBA Women's Olympic Qualifying Tournaments 2024 witnessed exceptional levels of engagement.

Taking place at four locations across the world, namely Antwerp, Belgium, Belem, Brazil, Sopron, Hungary, and Xi'An, China, the interest in who would secure a spot for Paris 2024 meant a sky high level of interest across digital platforms. 

There was an extraordinary rise in the number of website sessions recorded, with an increase from 149,000 sessions at the previous FIBA Women's Olympic Qualifying Tournaments in 2020 to a spectacular 1.37 million sessions this time around. 

The explosion in social media engagement was also incredible and in particular with a jaw-dropping 141 million video views representing a 3600 percent increase. 

Meanwhile, engagements rocketed 400 percent to 6.0 million, with overall impressions soaring to 365 million - returning a 440 percent improvement from four years earlier. 

The FIBA Women's Olympic Qualifying Tournaments 2024 enjoyed some hugely memorable and defining moments. In particular, a sold-out 13,700 in Antwerp, which set a Belgium's women's team sports record attendance.

The news provides further evidence for FIBA's continued success in delivering its Women in Basketball strategic priority, of which increasing the number of fans consuming women's basketball is an integral part. 

It also comes off the back of a record boom in broadcast, digital and attendances at the FIBA Women's Basketball World Cup 2022, which was deemed the best ever, as well as EuroLeague Women recently being confirmed among the fastest growing sports properties in the world