FIBA U18 Americas Championships record 7.4 million livestream views
ST. CATHERINES/MEXICO CITY (FIBA U18 Americas) - The support for participating teams in the Americas’ youth championships held this summer extended well beyond the venues. Basketball fans around the globe once again got the opportunity to follow all of the action from the FIBA U18 Americas Championships in St. Catherines, Canada and Mexico City, Mexico, tuning in even greater numbers than in years past.
FIBA's social media platforms, participating national federation Facebook pages and digital media partners, recorded more than 7.4 million views of their livestream broadcasts during the 12 days of competition and 48 total games.
The FIBA U18 Women's Americas Championship, held from August 1-7 in Mexico City got 3.7 million views (155 thousand per game average) on Facebook and YouTube, as well as media partners’ online platforms, a figure that represents a 107% increase compared to last year's FIBA U16 Women's Americas Championship.
The men's edition of the FIBA U18 Americas Championship, held from June 10-16 in St. Catherines, registered 3.7 million views (155 thousand per game average) on Facebook and YouTube, as well as media partners’ online platforms, a figure that represents a 79% increase compared to the FIBA U16 Americas Championship last year.
The two tournaments combined for an 92% increase compared to the views recorded on the online broadcasts of last year’s Americas youth championships.
The livestreams also had over 98,000 and were shared more than 24,000 times on Facebook, with national federation being able to broadcast their national team games live on their platforms.
The USA claimed the titles in both events.
National Federation reach
FIBA’s social media platforms brought basketball fans throughout the Americas continent the opportunity to watch their national teams with an unprecedented reach. Both Americas U18 Championships, along with the Caribbean (CBC) Women’s Championship and the FIBA AmeriCup 2021 Caribbean, Central American and South American Pre-Qualifiers were livestreamed. With the addition of the upcoming South American Women’s Championship, 30 out of the 43 Americas national federations will have had national team games broadcasted online.