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FIBA partners with Hoop It Up to grow 3x3 in USA

MIES (Switzerland) - FIBA announced a collaboration with Hoop It Up, the historic 3x3 basketball tour owned by basketball legend Kevin Garnett, to organize qualifiers to the FIBA 3x3 World Tour in the United States in 2021.

The 2021 Hoop It Up Pro Am National champions will receive an automatic berth to compete at a FIBA 3x3 World Tour Masters in 2021. Hoop It Up will also host at least two events, which will qualify to a FIBA 3x3 Challenger.

Since its inception 30 years ago, Hoop It Up has been the largest 3x3 basketball tour in the US, with millions of participants

“It means a lot to FIBA to have an iconic brand like Hoop It Up on the road to the FIBA 3x3 World Tour”, FIBA 3x3 Managing Director Alex Sanchez said. “This is a great opportunity for us to grow the game of 3x3 together in the United States.”

FIBA is a natural partner for Hoop It Up. We are excited about the opportunity to have Hoop It Up events endorsed by FIBA 3x3. This truly provides the teams an opportunity to play their way from the streets to the FIBA 3x3 World Tour.”