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FIBA highlights players wellness with new partner Hyperice
MIES (Switzerland) - FIBA, the International Basketball Federation, and Hyperice, the industry leader in recovery technology and pioneer of percussion, vibration, dynamic air compression and thermal technology, have announced a new multi-year partnership today.
Hyperice will be named Official Recovery Technology Supplier until 2023 across all of FIBA's top level national team basketball competitions.
The partnership will cover FIBA's men's and women's Continental Cups, the U17 and U19 World Cups, as well as FIBA's flagship events, the FIBA Women's Basketball World Cup 2022 and FIBA Basketball World Cup 2023.
This collaboration is the first time that the US brand partners with an International Sports Federation, and it highlights the importance for both FIBA and Hyperice to continue raising the standards for player recovery and wellness.
Through the partnership, Hyperice aims to showcase its innovative technology across the FIBA landscape and further develop its reach with players and the wider basketball community in key international territories. The partnership will tip-off during the FIBA Olympic Qualifying Tournaments this summer, where players will have real-time access to Hyperice's award-winning Hypervolt, the most powerful and advanced percussion massage device in the world, while they recover on the bench.
Hyperice will conduct workshops and webinars for FIBA's National Federations to showcase the applications and benefits of its products and will make Hyperice products available to players and medical staff at various FIBA competitions.
FIBA's Secretary General, Andreas Zagklis, said: "We are very excited to partner with Hyperice and give our players, training and medical staff the opportunity to be supported by such a leading brand in recovery and performance technology. Our players' wellness is key and we are very pleased to be able to provide an extensive range of products that will help them improve their performance and wellbeing."
"Our partnership with FIBA will introduce Hyperice recovery technologies to more basketball fans worldwide as we develop authentic storytelling and engagement opportunities with trainers, athletes and partners," said Jim Huether, CEO of Hyperice. "Innovation is core to all we do at Hyperice, and the alignment with FIBA will help drive performance for players while amplifying our global presence specifically in Europe and Asia."
The partnership was led by FIBA Marketing, an innovative strategic partnership between FIBA and Infront Sports & Media.
FIBA (fiba.basketball) - the world governing body for basketball - is an independent association formed by 213 National Basketball Federations throughout the world. It is recognized as the sole competent authority in basketball by the International Olympic Committee (IOC).
For further information about FIBA, visit fiba.basketball or follow FIBA on facebook.com/fiba, twitter.com/fiba, instagram.com/fiba and youtube.com/fiba.
Hyperice is on a mission to help the world move better. As the global recovery technology leader specializing in vibration, percussion and thermal technology, Hyperice is used by the most elite athletes, professional sports leagues and teams to optimize player performance. Hyperice has applied its technology and know-how to industries such as fitness, esports, healthcare, massage, and workplace wellness on a global scale. In March 2020, Hyperice acquired Normatec, innovators of cutting-edge dynamic compression systems, and in December 2020 acquired RecoverX, pioneers of intelligent thermal technologies, to deliver next-generation performance and wellness solutions. For more information, visit www.hyperice.com.