MUNICH (Germany) - The EuroStep project completed its final workshop during the FIBA Women's EuroBasket 2023 tournament from June 19-22.

The four-day workshop welcomed press and media officers in the Slovenian capital of Ljubljana with 22 participants from 19 different National Federations along with 11 participants from 10 European clubs as well as 22 participants from the hosts.

The innovative program - co-funded by the European Union's Erasmus + Sport program - is aimed at helping the development of clubs’ and national federations’ capacities and readiness to manage the accelerated digital transformation and new technologies in basketball in the post-pandemic era.

Matiss Spaile - director at the Steve Spencer Production company -  gave a key overview on filming and editing video content, while the National Federation of Italy presented a case study on their TikTok strategy.

Participants of the project presented their assignments on increasing their digital media followers and attendance at home games as part of the program.

There was also a presentation from FIBA Europe Communications and an interactive workshop led by External FIBA Consultant Geoff Wilson which focused on SEO insights and algorithms. Meanwhile, digital basketball specialists NBN23 also provided an update on the EuroStep app.

The graduation ceremony took place on the final day with FIBA Europe President Jorge Garbajosa and FIBA Executive Director Europe Kamil Novak on hand to present the participants with their certificates.

The first workshop of the project took place in July 2022 with representatives of clubs across Europe before the second followed with National Federations in November and December 2022. Additionally, there were six online webinars featuring esteemed experts in their respective fields.

FIBA