EuroLeague Women attracts stunning growth as it continues digital rise
MUNICH (Germany) - EuroLeague Women is celebrating its most successful season after experiencing unprecedented digital growth and engagement, reflecting the competition's soaring popularity worldwide.
The 2022-23 campaign produced a blockbuster ending at the Final Four in the Czech capital Prague, as the crowds inside the Kralovka Arena and the global audience witnessed Fenerbahce Alagoz Holding land a historic first title.
After a highly exciting and competitive campaign, the spectacular season finale served to further fuel the incredible upward trajectory of EuroLeague Women social channels, including Instagram, Twitter and Facebook.
The competition hit the 500,000 followers mark across all social media channels, including 100,000 on Instagram. Meanwhile, when it comes to followers, 50 percent of those are now women. There were also more than 100 million impressions on EuroLeague Women social channels for the first time ever.
The staggering scale of digital growth was no better demonstrated most starkly by the number of video views almost doubling from 25 million to 48 million, aided by the dedicated EuroLeague Women YouTube channel.
There were also all-time high levels of traffic on the EuroLeague Women website, with the page views growing by 25 percent and eclipsing the 2 million mark for the first time, with over 2.2 million in total. The number of sessions also saw an increase of over 20 percent.
One of the driving forces behind the growth has been rapidly expanding interest from the USA - evidenced by an eye-catching increase of 133 percent in website users. This means they're now the number one nationality in terms of the EuroLeague Women audience, surpassing previous chart-toppers Turkey and Spain.
Italy also made the top five for the first time with a 33 percent increase, which was no doubt helped by the fairytale run to the Final Four of debutantes Beretta Famila Schio. There has also been steady growth in the number of users who are engaging with the EuroLeague Women app.
"We are extremely proud to see the continued rise in popularity of EuroLeague Women. The increased digital growth shows that there is a dedicated and passionate audience that keeps building," commented FIBA Executive Director Europe, Kamil Novak.
"As always, we must continue to push forward in order to reach greater heights and help raise the profile of the women's game in line with FIBA's key strategic pillars."
Another exciting step was the EuroLeague Women Season Awards moving up a gear. They attracted the highest fan engagement and fan votes since its inception - almost doubling from last season with a 76 percent increase.
Importantly, the distribution of honors to players and coaches also moved from a digital platform to becoming an in-person event. The inaugural Season Awards ceremony was held during the Final Four in Prague and was hailed as a great success.
There has also been a continued effort to boost the profile of EuroLeague Women with the Proudly Woman campaign in which highlights the values of the league's players and clubs to inspire fans and communities in Europe and beyond to promote women's basketball.