BERLIN - TCL, a top-three worldwide television manufacturer and leading consumer electronics brand and FIBA Partner, unveiled a FIBA Basketball World Cup 2019 edition of its new artificial intelligence (AI) TV products.

This came on Friday at the 2018 Internationale Funkausstellung (IFA) - the world's leading trade show for consumer electronics and home appliances currently taking place in Berlin, Germany - where the brand revealed its latest range.

The TCL 8K QLED TV - FIBA Basketball World Cup 2019 Edition is the brand's latest flagship QLED TV. Boasting world-class picture quality, the 75-inch TCL 8K QLED TV is a customized edition from TCL's global partnership with FIBA. TCL's first TV employing 8K display technology with ultra-high definition resolution is made for global sports lovers.

Frank Leenders, FIBA Media and Marketing Services (FMMS) Director General, said: "We are really looking forward to bring the FIBA Basketball World Cup 2019 to every family in China and worldwide with TCL. No doubt, the launch of the TCL 8K QLED TV - FIBA Basketball World Cup 2019 Edition is definitely a big step in achieving this goal."

In June, FIBA and TCL announced a comprehensive global partnership that will run until December 31, 2019.

FIBA