Category exclusivity: Official Timekeeper, Official Watch

The Swiss watchmaker Tissot has been engaged with FIBA since 2008 as a Global Partner and Official Timekeeper. The company activates the partnership across the world through its impressive network of outlets and provides a vital service to the functioning of the sport with top class timing and data management services.

As a tribute to fairness and performance, Tissot is also the Awards sponsor of all FIBA Events, offering special event-branded watches to the tournaments' elected MVP (Most Valuable Player) and All-Star Five.

Partnering with a high-profile and truly popular sport such as basketball fits with the brand's dynamic and innovative nature and its values of precision and performance, while offering a worldwide reach. Accuracy and expertise are indeed crucial for this exciting and dramatic sport where a split-second can be the difference between winning and losing. The timekeeping and scoring systems developed enable real-time access to all information and ranking lists to a large scope of actors, from the TV viewers and internet users to the commentators, live spectators, coaches and team delegations on-site, thereby increasing both the analysis and the enjoyment of the sport.

Tissot, with its signature 'Innovators by Tradition', has been pioneering craftsmanship and innovation since its foundation in 1853. Today Tissot is a member of the Swatch Group, the world's largest watch producer and distributor. For over 160 years the company has had its home in the Swiss watchmaking town of Le Locle in the Jura Mountains. It has become the number one Swiss watch brand in the traditional watch sector in terms of units and has achieved a strong international presence reaching over 160 countries around the world.

The Tissot innovation leadership is enabled by the development of high-tech products, special materials and advanced functionality. With a broader, more versatile range of high-quality timepieces at an attractive price than any other Swiss watch brand, Tissot also expresses its commitment to making excellence accessible.

As Official Timekeeper and Partner of MotoGP TM, FIM World Superbike, FIBA, AFL, RBS 6 Nations Rugby and the World Championships of cycling, fencing and ice hockey, Tissot is dedicated to respecting tradition, while underlining its core values of performance, precision and setting new standards. Last but not least, the brand has a significant family of ambassadors, including French star Tony Parker.

For further information, please check: www.tissot.ch