SOPRON (Hungary) - The 'Her World, Her Rules' global campaign has launched a new video to continue its promotion of women and girls in basketball, in conjunction with the youth European championships this summer.

The unique project, led by FIBA Europe, originally began in 2018 and has gone on to become a worldwide movement as one of FIBA's most recognized initiatives through its partnerships with the national federations.

 
A new video promo was launched during half-time of the game between hosts Hungary and Czech Republic at the FIBA U20 Women's European Championship on Friday with several global stars involved.

Zsofia Fegyverneky - senior national team player for Hungary, and captain of reigning EuroLeague Women champions Sopron - was in attendance to help with the launch of the video that was played on the big screen.

Her World, Her Rules video premieres on the cube of the Novomatic Arena in Sopron, with Zsofia Fegyverneky in attendance

There are currently 44 countries participating in the campaign as FIBA Europe continues to promote the project with its main aim of attracting girls aged between 6-15 to the sport through a variety of different activities.

The new video will be played across all FIBA Europe youth tournaments this summer in order to continue to spread the message and encourage more people to get involved in the growing program.

FIBA