Thirst for more as FIBA and T Power energy drink continue partnership
MIES (Switzerland) - The successful one-two punch of FIBA and T Power energy drink is to continue for another three years.
Following the renewal of the licensing agreement between FIBA and Henan Zhongwo Industrial Co, T Power will continue as the "Official FIBA Energy Drink" in China.
T Power energy drink was launched by Henan Zhongwo Industrial Co and has become a bestselling product in the country. Henan Zhongwo Industrial Co. came on board as a licensing partner of FIBA in 2020 with an initial three-year agreement.
“We are extremely happy with our cooperation with FIBA," said Zhongwo Group General Manager Wang Ke.
"This partnership has been very well received by both distributors and customers of Zhongwo, and we are pleased to extend our cooperation with FIBA and further promote the sport. We hope to achieve even greater levels with this next cycle and gain even more followers."
T Power continues to be front and center with the Chinese men's national basketball team, which it has been an official sponsor for more than a decade. T Power was also a partner of the Chinese women's national team, which finished runners-up at the FIBA Women's Basketball World Cup 2022.
Frank Leenders, Director General of FIBA Media & Marketing Services, said: "We are very pleased with our partnership with Zhongwo. T Power is an exciting brand and we are looking forward to another three years of cooperation as we work together to energize basketball fans."