31 August, 2019
15 September
FIBA holds productive Partner Workshop in preparation for China 2019 World Cup
Press Release
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Great attendance and strong engagement at FIBA Basketball World Cup 2019 Partner Workshop

SHANGHAI, China (FIBA Basketball World Cup 2019) - FIBA held a productive and successful first Partner Workshop for the FIBA Basketball World Cup 2019 on Tuesday-Wednesday, November 27-28, at the Wanda Reign on the Bund in Shanghai, China.

The workshop, hosted by FIBA with the support of the China 2019 Local Organizing Committee (LOC) and the Shanghai LLOC, served as an opportunity to provide relevant information in preparation for the World Cup that will take place from August 31-September 15 of next year.

The event was attended by 125 people, ranging from account managers to CEOs, who represent 15 different partners working to help make the first-ever 32-team edition of FIBA's flagship competition the biggest and best ever.

Over the course of the two days, the participants took part in 16 sessions and listened to 23 speakers as they covered World Cup-related topics including: the ongoing Qualifiers, the Competition Calendar, the Official Draw, Ticketing, Hospitality Program, Promotion Milestones, TV Production & Broadcast, Market & Consumer Research, Digital Media, Venues, Rights Delivery, Branding, Licensing and Rights Protection.

Among the stakeholders taking part in the workshop were: all eight of FIBA's Global Partners (BG, Ganten, Molten, Nike, TCL, Tencent, Tissot and Wanda), two FIBA Global Suppliers (Connor Sports and Schelde), two FIBA Official Licensees (PPW and BSCD) and representatives of National Partners.

Frank Leenders, Director General of FIBA Media and Marketing Services (FMMS), said: "This workshop has been a resounding success. It served as a great opportunity to bring together FIBA and all of our partners who will activate extensively across all channels including online, on air and on the ground." 

Kiyofumi Tamiaki, President and CEO of Molten Corporation, said: "Thanks to FIBA, the LOC and Shanghai LLOC for the excellent job in preparing and hosting this workshop. It was very informative and a great opportunity to meet all of the partners. After these two days, I'm convinced that the FIBA Basketball World Cup 2019 in China will be the greatest event in basketball's history."

Following the conclusion of the workshop, the participants were invited to take in action from the World Cup Qualifiers by attending Thursday's game between China and Syria at Shanghai's Baoshan Indoor Stadium.


About FIBA
FIBA (fiba.basketball) - the world governing body for basketball - is an independent association formed by 213 National Basketball Federations throughout the world. It is recognised as the sole competent authority in basketball by the International Olympic Committee (IOC).

For further information about FIBA, visit fiba.basketball or follow FIBA on facebook.com/fiba, twitter.com/fiba, instagram.com/fiba and youtube.com/fiba.