Following a number of design proposals from graphics agencies throughout Europe, the winner comes from British-based company Designroom Sport.
The design concept was inspired by the movement of a bouncing ball and echoes the way in which the competition moves from city to city. Designroom Sport has also encapsulated the battle for the European women's crown, integrating the letter 'W', a basketball net and a crown, into the design.
Meinhard Mikladal, Head of Design at Designroom Sport, said of his firm's involvement: "We have worked hard to create a distinguished identity to head up the FIBA Women's EuroBasket branding concept and we are super excited to see it come to life next year."
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