MIES/QUANZHOU - The International Basketball Foundation (IBF), founded by FIBA, and International sports apparel brand PEAK have agreed to a four-year (2017-2020) partnership for the promotion of basketball values and its heritage, giving PEAK the status of "Global Partner" of the IBF.

PEAK enjoyed a successful partnership with FIBA over the last eight years (2009-2016) in relation to basketball’s world governing body's leading international competitions. During this time, the brand evolved as a global player in the international sportswear market with FIBA benefiting from this growth and support, especially thanks to PEAK's base in mainland China.

While continuing its relationships with the endorsement of selected national basketball teams - such as Australia, Germany, Iran, Nigeria, Serbia and New Zealand - and individual top players including Tony Parker, Milos Teodosic and Dwight Howard, PEAK will focus its engagement on supporting the international basketball community. To this end, PEAK has committed to engage in programs setting out to grow basketball’s development, in particular as a vehicle for change.

PEAK is being appointed as Global Partner of the IBF in relation to athletic sportswear and footwear and will enjoy a comprehensive set of promotional and marketing rights, including IBF grassroots movements, social functions and similar activities.

Underlining the strong personal commitment and partnership is the fact that PEAK's Founder and Chairman, Jingnan Xu, will furthermore be assuming a position on the IBF's Board.

Commenting on this new partnership, PEAK Chairman Jingnan Xu: "PEAK is delighted to continue its engagement with world basketball through the partnership with the International Basketball Foundation and actively supporting FIBA's social, humanitarian and educational initiatives. Our brand has a strong sense of social responsibility to promote global basketball development."

IBF Director Florian Wanninger said: "The International Basketball Foundation welcomes PEAK as a Global Partner. As a highly-appreciated long-term partner of FIBA, we have closely followed the rapid expansion of PEAK's business and its growth from being a leading brand in Asia to one that is world renowned. The support of PEAK will enable us to expand our initiatives in using basketball for good and with high quality basketball apparel."

FIBA