MIES (Switzerland) FIBA and Flosports announced a multi-year partnership around 3x3 including the FIBA 3x3 World Cup, FIBA 3x3 World Tour, & 3x3 Olympic Qualifying Tournaments.

Flosports, the innovator in live digital sports and original content will provide live and on-demand coverage of premiere FIBA 3x3 events on FloHoops.com through 2020.

"We are excited to partner with another sports innovator like FloSports," FIBA 3x3 Managing Director Alex Sanchez said. "This reflects the booming popularity of 3x3 basketball just one year before its Olympic debut, especially in the US and Canada."

"Teaming up with FIBA for 3x3 basketball is a significant moment for FloSports and our fans as we expand our live rights for FloHoops,” FloSports Director of Global Rights Acquisition Lindsey Ross said. “Basketball fans will now have access to one of the fastest growing 3x3 competitions, including the World Cup in June and the Olympic qualifying tournaments next year. We are honored to join forces with FIBA on this partnership.”

The agreement undoubtedly  will amplify the presence of the 3x3 in USA and Canada in the years before 3x3's debut at the Tokyo Olympics and help target more basketball fans. 

FIBA