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FIBA's Asia Regional Office grants FIBA Asia Champions Cup hosting rights to Atlas Sports
BEIRUT, Lebanon/BEIJING, China (25th FIBA Asia Champions Cup) - FIBA's Asia Regional Office on Tuesday awarded the hosting rights for the 25th FIBA Asia Champions Cup to Beijing Atlas Sports and Cultural Development Co. Ltd.
The event will take place in Chenzhou city in China's Hunan province from 8-16 October.
FIBA Regional Director - Asia, Hagop Khajirian, made the decision after having met with the representatives of Atlas Sports in Beijing.
"Atlas Sports will now have the full marketing and TV rights for Asia's most prestigious event for basketball club teams in Asia," said Khajirian.
"Atlas Sports is known for their long-term association with CBA (Basketball Association of the People's Republic of China) especially in the development of China's youth teams. We do hope that this partnership too continues on a long term-basis."
Atlas Sports, formed in 1994, is currently the CBA's partner in the promotion and development of all Chinese teams apart from the senior men and women. The company is known in particular in the promotion of China's youth national teams.
"We are grateful to the CBA and FIBA's Asia Regional Office for granting us this opportunity," said Guo Qilin, the Founder and Managing Director of Atlas Sports.
"After our association with the youth and developmental teams in China, we are ready to move to the next level and host this prestigious event in a grand manner."
FIBA (fiba.com) - the world governing body for basketball - is an independent association formed by 215 National Basketball Federations throughout the world. It is recognised as the sole competent authority in basketball by the International Olympic Committee (IOC).
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