FIBA among leading sport federations in 2017 Social Media rankings
MIES - FIBA's Social Media platforms are some of the most popular ones among international sports federations, according to TSE Consulting.
The company has published a 2017 Olympic Sport Social Media Ranking following an analysis of the social media footprint of the IOC and its 40 international sport federations.
FIBA joins the International Olympic Committee (IOC) and FIFA to feature regularly inside the top 3 of most categories, while FIBA 3x3 is also well positioned in several channels.
How do Olympic Sports Federations use social media? Check out @TSEConsulting & @B_M's latest #OlympicRanking ➡️https://t.co/3LfFF1IeQa pic.twitter.com/gqgaZqeOjR
— TSE Consulting (@TSEConsulting) December 20, 2017
The ranking shows that FIBA performed strongly in terms of effectiveness, activity and engagement across a range of platforms and that the separate social media offerings of basketball's fast-growing 3x3 variant also ranked highly.
FIBA is second behind the International Olympic Committee (IOC) in most liked Olympic Sports Federations, with FIBA 3x3 ranked sixth.
FIBA tops the list of most active Olympic Sports Federations.
Over the past 11 months, FIBA has the second most interactions - consisting of comments, likes and shares - behind the IOC.
FIBA is the third most followed federation, behind the IOC and World Rugby.
FIBA tops the list of most active federations, with FIBA 3x3 coming in fourth.
FIBA has the second highest engagement behind World Rugby and ahead of the IOC.
FIBA is the fourth most followed sport governing body behind FIFA, the IOC and World Rugby.
YouTube
FIBA and FIBA 3x3 are respectively third and ninth among most subscribed federations.
FIBA 3x3 is the sixth most effective federation.
FIBA is the third most followed governing body.
Most popular Facebook picture
FIBA contributed the picture post that received the most interactions on Facebook. This was the group photo featuring LeBron James, Giannis Antetokounmpo, Kyrie Irving, Marc Gasol, Paul George and Lindsay Whalen posing with FIBA President Horacio Muratore to celebrate FIBA's partnership with Nike.
FIBA's Digital Strategy
It was five year ago that FIBA established a digital strategy which is based on the following three guiding principles:
- Develop a fan-centred strategy
- Be tech-savvy
- Involve your stakeholders
These positive results have been achieved thanks to a clear fan oriented strategy and an extensive video offering, as highlighted in page 12 of the publication.
FIBA
