FIBA AmeriCup HistoGram campaign launches social media accounts

SAN JUAN (Puerto Rico) – Fans, wanting to keep up with the latest news and information on the FIBA AmeriCup or feeling nostalgic over the great editions of the past, can now do so after the official launch of the continent's premier national team competition’s social media accounts.

The accounts were launched with an AmeriCup HistoGram campaign whereby the FIBA AmeriCup Trophy was divided into 18 individual frames that when zoomed in have details on a specific past edition of the competition. Each of these frames have been assigned to a participating country.

The campaign aims to raise awareness of the AmeriCup brand by giving weight to the history of the competition and putting the focus on the trophy as the main icon of the event. Although the concept will be deployed with different intent in other social media platforms, the first phase of the campaign is Instagram-centric with the objective of reaching the young basketball fan.

Stakeholders of the 16 participating countries within the Americas basketball ecosystem have been contacted to share their respective frame, tagging the newly created @americup account. This creates a puzzle effect where the fan will encounter a singular, out-of-context frame from the person that has posted it in their timeline/feed and that will be fully explained once the tag has been accessed. A visit to the profile will reveal the complete history of the AmeriCup since its first edition in 1980.

Influencers in key markets have been activated to share the frame of their respective country on Instagram Stories.

The FIBA AmeriCup is the premier national team basketball championship in the Americas and will feature the 16 teams of Argentina, Bahamas, Brazil, Canada, Chile, Colombia, Cuba, Dominican Republic, Panama, Paraguay, Puerto Rico, Mexico, USA, Uruguay, Virgin Islands and Venezuela in its qualification system set to begin in November 2019.

This qualification system will determine the 12 participating teams for the FIBA AmeriCup 2021.

For the most up to date information on the FIBA AmeriCup follow its social media accounts @americup.

FIBA