MIES (Switzerland) – PEAK Sports, a leading global sports brand and the FIBA Foundation have announced the renewal of their long-standing partnership.

This collaboration will see PEAK Sports continue to be a Global Partner of the Foundation, providing much-needed equipment and resources to the “Basketball for Good" projects around the world.

PEAK Sports has been a committed partner of the FIBA Foundation since 2015, and this renewed agreement signifies their shared vision of using basketball as a tool for positive social change.

Through their collaboration, PEAK Sports has provided athletic apparel and footwear to numerous "Basketball for Good" projects, impacting the lives of countless people worldwide.

"We are thrilled to renew our partnership with the FIBA Foundation and continue to support their incredible work," said Mr. Xu Zhihua of PEAK. "Basketball is more than just a sport; it's a powerful tool for promoting education, health, and social inclusion. We are proud to play our part in helping the FIBA Foundation make a positive impact on communities around the world."

The FIBA Foundation's "Basketball for Good" projects use basketball as a platform to address a variety of social issues, including promoting gender equality, fostering peace and development, and providing access to education and healthcare. PEAK Sports' support will be instrumental in helping the Foundation expand its reach and impact even further.

"We are deeply grateful for PEAK Sports' continued commitment to our mission," said Hamane Niang, President of the FIBA Foundation. "Their generous support allows us to provide essential equipment and resources to communities in need, empowering young people through the power of basketball. We look forward to further working together to create a more positive and inclusive world through sport."

With this renewed partnership, PEAK Sports and the FIBA Foundation are poised to make a significant difference in the lives of young people around the world. By using basketball as a force for good, they are creating opportunities, promoting positive values, and building a brighter future for all.

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About PEAK Sports:

PEAK Sports is a leading global sports brand proposing a wide range of footwear, apparel, and equipment for multiple of sports and activities. The company was founded in 1989 and has since become a major player in the Chinese sportswear market, with a growing international presence.

About the FIBA Foundation:

The FIBA Foundation is the social and legacy arm of FIBA that addresses the role of sports and particularly basketball in society, preserving and promoting basketball’s values and its cultural heritage.

The FIBA Foundation believes that basketball has the power to empower, educate and inspire youth and facilitates this by implementing Basketball For Good projects around the world.