Winning the right to host a FIBA event will deliver real benefits for the host country and cities on a sporting, financial, promotional and social level.

As well as creating economic impact through visitor spend and commercial rights allocations, the media reach of FIBA events makes them valuable place branding and destination marketing tools.

FIBA is committed to ensuring that its National Member Federations reach the full extent of their growth potential in the coming years. This will give many of them the opportunity to be potential bidders to a FIBA event to the extent of their hosting capabilities, depending on the scale of the event.

All FIBA events provide a great opportunity to develop the game and will help showcase the best teams in different age and gender groups, providing a platform for the achievement of wider social goals and ensuring a legacy plan.

Some of the benefits for the event host, highlighted by case studies following FIBA events, include:

Economic benefits
  • Economic impact and return on investment
  • Place branding on a global scale (advertising and sponsorship values)
  • Revenues opportunities (sale of tickets, hospitality, sponsorship packages and local broadcast rights)
  • Auxiliary events potential (associated events with economic value)
Sporting benefits
  • Inspirational guests (the stars of the sport)
  • Legacy of basketball participation (involvement of fans and community)
  • Accelerated development of elite programmes
Social benefits
  • Support of wider strategic goals
  • Social responsibility campaigns (social, environmental and health)
  • “Green events”
Organisational Development benefits
  • Reputation and experience building in major event hosting (between NFs and public sector for example)
  • Partnership working and knowledge transfer