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31 August, 2019
15 September
16/03/2018
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Fans keep pouring into venues, #ThisIsMyHouse digital campaign gathers pace in February window


MIES (FIBA Basketball World Cup 2019 Qualifiers) - The number of spectators enjoying first-hand action of the FIBA Basketball World Cup 2019 Qualifiers at venues across the world surpassed 300,000 for the second time during the February window, while the impressions of the digital campaign #ThisIsMyHouse increased by 46 percent compared to the November window.

As was already the case during the first window in November, hundreds of thousands of people descended on the arenas hosting 72 national teams that combined to play 76 games over the course of five days (February 22-26).

In Europe, the 32 games played during last month's Qualifiers registered an average occupancy rate of 80 percent. In Asia, fan support and attendance figures grew/soared in the second window. In the Americas, Brazil proved they could pack venues too.

On the digital side, the number of video views more than doubled - 60 million in February, compared to 27 million last November.

The number of impressions of the digital campaign #ThisIsMyHouse went from 598 million during the November window to more than 878 million in last month's Qualifiers. This is, in part, a reflection of the campaign involving more national federations than in the first window.

While there is still one more window to be played in June-July before the First Round of the Qualifiers conclude, already 22 teams have secured their place into the Second Round. They are: Argentina, Australia, Brazil, Canada, China, Dominican Republic, France, Germany, Greece, Iran, Italy, Jordan, Kazakhstan, Lebanon, Lithuania, New Zealand, Philippines, Serbia, Spain, Uruguay, USA and Venezuela.

 
FIBA