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Record 10.5 million people watched FIBA U18 Asian Championship 2018
NONTHABURI (FIBA U18 Asian Championship 2018) - The FIBA U18 Asian Championship 2018 concluded with a major success as the live streaming of all games set new records across the board.
The event held in Nonthaburi and Bangkok, Thailand from August 5-11, was viewed by more than 10.5 million people across multiple digital destinations, thereby setting a new record of viewers for a FIBA youth event.
This is further proof of the growing interest in FIBA youth events and the numbers registered in this tournament come on the back of impressive viewership figures at the FIBA U17 Basketball World Cup 2018 (7 million views), FIBA U20 European Championship 2018 (2.65 million views), and FIBA Women's U18 Americas Championship 2018 (3.73 million views).
FIBA is also thrilled to see that more and more national federations and their media are showing the games live on their digital channels much to the delight of their passionate fans.
One of the U18 Asian Championship's highlights was the Group Phase game between Philippines and China on August 7 which drew up to as many as 1.5 million views, collated from FIBA's Facebook, YouTube accounts, in addition to viewers of Sports5 Philippines Facebook page and Tencent.
The historic figures confirm the continuous growth of the interest in basketball - particularly in Asia - as FIBA continues to provide platforms where fans can engage and watch the risings stars of the region at the same time.
The official site of the FIBA U18 Asian Championship 2018 also recorded impressive numbers with over 800,000 visitors in addition to over 2 million page views. These numbers grandly surpasses the figures recorded in the FIBA U18 Asian Championship in 2016, being nearly 5 times greater in total visitors and 6 times greater in page views.